01
The money never touches the site
Each Pix goes straight to the charity's account. amardoar neither receives nor charges anything, which removes fees and risk for donors.
Social project
amardoar
A showcase of charities in southern Brazil, with donations by Pix straight to each charity.
- 49charities
- 19cities in the South
- 27with Pix donations
- 79pages for search
The challenge
Many people want to help but don't know where to start or whom to trust. On the other side, serious charities do huge work with little visibility. The site had to bring both sides together without handling the money.
What was built
- Showcase with search and filters by cause, state and city, accent-insensitive
- Donations by Pix straight to the charity, with the option to split among up to 5
- Angel wall: donors get an angel in the site's sky, with wings that grow with each donation
- One page per state, city, cause and charity, for people searching on Google
- Outreach kit for the charities, with ready-made posters and images
Decisions that mattered
02
Only verifiable data
Each charity shows what can be checked: name, city, official website and the Pix key read on its own site, with the source kept. No invented descriptions or numbers.
03
Built to be found
Besides the main page, the site generates pages per state, city, cause and charity, with structured data for search engines.
Technology
- HTML, CSS and JavaScript
- Eleventy
- PHP and MySQL
- Google Analytics with consent
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